"All money means to me is a pride in accomplishment."

"If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours."

"Its easy to have principles when you're rich. The important thing is to have principles when you're poor." 

"Luck is a dividend of sweat. The more you sweat, the luckier you get."

"None of Us is as Good as All of Us."

"The quality of a leader is reflected in the standards they set for themselves."

"We take the hamburger business more seriously than anyone else."

"When you're green, your growing. When you're ripe, you rot."

"While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap."

"You're only as good as the people you hire."

"Go across the street and look at your store and see what you like and what you don?t like and what you can envision that would make that store more attractive. You?ve got to think and you?ve got to plan and you?ve got to stay the Hell out of the kitchen. The kitchen is for your delegated people...the crew, the assistant. The kitchen is not the place for the manager. The customer is the boss, and you?re there to serve the customer...not the help."


"You gotta get those ears listening and you gotta have those eyes looking. This is what it?s all about...catering to people, serving people. The people are King when they?re in there. We have to be quick to serve the people. That?s the business we're in...we're in the service business."

"That?s the name of the game...pleasing the customer. If we ever lose sight of that fact, we?ve lost the ball game."


"Nobody can do it by cheating the consumer or by raising his prices to make up for the lack of volume. In McDonald's Corporation, we need increasing volume. But the only way we are going to have this volume is to make it so good that the people have got to brag to other people about us. And this is what I mean about the people business. Without those people out there bird dogging for us...we're dead."


"We?re in the retail business. And every job in McDonald's is dependent on those consumers coming into our store at the front counter. And that?s what causes everything else in McDonald's. And without those people...we wouldn?t be here."